As demand for ethical luxury grows, Beverly Hills Jewellers introduced Lujo, a collection brand dedicated to lab-grown diamonds. The goal was to create a visual identity that balances innovation with contemporary appeal, ensuring it feels clean, alluring, and effortlessly integrated into jewelry cases, retail displays, and digital platforms. Through intentional design, the brand was crafted to capture attention in retail spaces, resonate with jewelry retailers, and create a compelling presence that reinforces the beauty of lab-grown diamonds.
