Lisa approached me with a vision — to bring her styling company, Lifestyled by Lisa, to life online. Her vibrant style philosophy needed to shine through in a website and brand identity that conveyed both elegance and approachability. The challenge was to craft a distinctive online presence that captured her graceful, welcoming nature through photoshoot assets, branding, and logo design.
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Lisa wanted a minimalist logo that subtly reflected her personality while maintaining an editorial and versatile feel. After exploring several variations, she was most drawn to the round monogram design. The close positioning of the L and S, resembling hands coming together, resonated with her, symbolizing collaboration and connection— key values she wanted her brand to embody.
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