Drawing inspiration from the client’s Italian craftsmanship roots, I combined the Italian word for gold, ‘oro,’ with the feminine suffix ‘-sa’ to create Orosa—a name that embodies warmth, elegance, and everyday luxury.
A refined yet modern visual identity was developed to complement the brand’s ethos. The wordmark balances sophisticated elegance with clean simplicity, conveying the feelings of romance, craftsmanship, and versatility.
The final brand identity for Orosa establishes a graceful presence, capturing the sentiment behind everyday fine jewelry. The branding extends across packaging, gift bags, and other brand touchpoints, creating a cohesive and inviting customer experience. By blending luxury with accessibility, Orosa positions itself as a jewelry brand that celebrates both special occasions and everyday moments, offering pieces that feel both personal and timeless.
