Annual Report Design

"Our goal is to create a visually impactful report on Canva that follows our new brand guidelines."

ABOUT THIS PROJECT

Informed Perspectives is a non-profit advocating for underrepresented voices and diverse views in media.

Informed Perspectives' team brings together passionate advocates, experienced facilitators, and committed change-makers from across the Canada. They offer programs and workshops that help train women and gender-diverse people to share their knowledge and shape public conversations.

What I did

Presentation Design, Report Design

The Informed Perspectives rebrand introduced a brighter, bolder, and more contemporary visual identity. This annual report was the first to apply the new brand guidelines, and I designed the slide layouts to fully reflect the rebrand’s values through considered use of colour, structure, and geometric forms.

The challenge with this project as with many content-heavy first projects is figuring out how to balance all the heavy paragraphs with design. 

To understand what the client liked I crafted 4 different options for this feature of their annual report. They let me know they typically do not like the duotone designs and prefer something like the bottom right with a water shed as the background. 

From this...

To this...

To enhance this Financial Slide, I selected Informed Perspective's core colours to create design differeniation between Expenses and Revenue. For their call to action download button, I used bright yellow in their brand palette to signal to the readers' of the button's function.

Annual Report Slides Preview

Due to the multiple revisions in annual report writing some of the final slides may not look identical to the preview.